Nounós and Yaza Grow Sustainably with Greiner Packaging

05/28/2025 | 4 min read

Peter Dobosz

Nounós Creamery sees a 150% sales increase after switching to Greiner Packaging’s K3^® cup.
Yaza Labneh expands from 10 to 45 states, leveraging Greiner’s sustainable packaging to support nationwide growth.
Greiner Packaging’s innovative K3^® cup helps both brands enhance sustainability, boost market appeal, and improve operational efficiency.

Nounós Creamery and Yaza Labneh, two leading brands in the U.S. dairy market, have successfully expanded their presence with the support of Greiner Packaging’s innovative and sustainable K3^® cup. By choosing Greiner Packaging as their partner, both brands have strengthened their market position while reinforcing their commitment to sustainability.

Nounós Creamery, known for its handcrafted Greek yogurt, sought to introduce a 16oz multi-serve option while maintaining its dedication to sustainability. After evaluating several options, the company selected Greiner Packaging’s K3^® cup for its innovative cardboard-plastic combination, which reduces material usage and enhances recyclability.

Since making the switch, Nounós has seen a 150% increase in sales, demonstrating strong consumer preference for the new packaging.

The move to the K3^® cup has driven both top-line growth and bottom-line profitability while supporting our commitment to innovation and sustainability. Greiner Packaging’s solution has allowed us to remain competitive while staying true to our brand values.

John Belesis, Co-Founder of Nounós Creamery

Yaza Labneh: Expanding Nationwide with Greiner’s K3® Cup

Yaza Labneh, a brand dedicated to bringing authentic Mediterranean flavors to American consumers, has experienced rapid growth, expanding from 10 states to 45 states in just two years. A key part of this success has been the brand’s focus on sustainability, supported by its choice of the K3^® cup.

At Yaza, we believe in delivering authentic Mediterranean cuisine while upholding our responsibility to the environment. That’s why we chose Greiner’s K3^® cup – it aligns seamlessly with our ethos of responsible and environmentally conscious practices.

Greiner Packaging’s lightweight, recyclable design has provided Yaza with a solution that enhances product appeal while meeting consumer and retailer demands for sustainable packaging.

The Benefits of Greiner Packaging’s K3^® Cup

The cardboard wrap on Greiner Packaging’s innovative K3^® cardboard-plastic combination provides stability, allowing the cup to be produced with thinner walls and less material, reducing its CO₂ footprint. The cup and wrap can be easily separated, which is crucial for recyclability. Additionally, as the cup is always white or transparent, it ensures high-quality recyclates that are not contaminated by inks, making it an ideal solution for sustainable packaging.

A Commitment to Sustainable Innovation

By collaborating with Greiner Packaging, Nounós and Yaza have not only improved their market performance but also strengthened their commitment to sustainability. The K3^® cup’s innovative design has enabled both brands to expand their reach, appeal to eco-conscious consumers, and enhance operational efficiency.

We are proud to support Nounós and Yaza in their growth journeys. Our team worked closely with both brands to ensure their packaging met sustainability goals while also providing strong shelf appeal and functionality.

Jonas Kristensson, Sales Director at Greiner Packaging in Pittston

Greiner Packaging is dedicated to providing recyclable, innovative, and sustainable packaging solutions that enable brands to “Show the world their good side.” Through its focus on these principles, Greiner Packaging helps brands grow responsibly while driving a more sustainable future.

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