Sustainable packaging comes with some of its own challenges as we work to reduce, reuse, and recycle. But obstacles inspire creativity. Below are some examples of what innovation can make possible.
Understand how Article 7 of the EU PPWR will transform plastic packaging requirements from 2030 onward with mandatory post-consumer recycled (PCR) content quotas. The challenges are not only to secure material but also built robust compliance processes.
Explore how Greiner Packaging develops PPWR-ready product solutions that improve recyclability and support circular packaging. From K3® r100 cups to recyclable sleeves, mono-material lids and separable IML labels, these innovations help brands meet evolving requirements without compromising performance, design or consumer appeal across markets worldwide.
Awards, high-level visits, and strong exchange: interpack 2026 highlighted the growing importance of sustainable packaging solutions for the industry’s future.
For the first time, reusable cups made from 100% recycled material are being used – manufactured entirely within the Austrian closed loop. A limited edition that demonstrates how a circular economy in practice works on Europe’s biggest music stage.
Greiner Packaging sets a new benchmark for proven recyclability with Europe’s first RecyClass family certification for K3® r100 made from PP and PET.
Let’s work together to develop sustainable packaging.
Talk to us
Stefan Ebli
Head of Design & Prototyping Services
Innovation drives inspiration
Sustainability is at the heart of our innovation projects. As we develop new product ideas, we keep the three Rs – reduce, reuse, recycle – in mind from the outset. In this way, we can offer our customers sustainable product concepts that ensure cost-effectiveness and eye-catching appeal. Product innovations »
Our latest innovative development almost sounds like magic. With K3® r100, the cardboard wrap detaches from the plastic cup all by itself during the waste collection process, significantly increasing the recyclability of cardboard-plastic combinations.
To improve the ecological footprint of capsule solutions, Greiner Packaging hasdeveloped home-compostable capsules that disintegrate and finally disappear on consumers’ compost heap.