Personal Care & Cosmetics

Packaging for personal care products has always had to fit the bill not just in terms of practicality, but with respect to aesthetic, elegant design as well. Appearance and look are key. At the same time, trends in this area are increasingly moving in the direction of sustainable, eco-friendly packaging solutions that play a meaningful part in the fight against plastic waste. After all, looking great and protecting the environment are not mutually exclusive – quite the opposite.

The cosmetics packaging solutions of the future will be recyclable, lightweight, based on PCR plastic, and will stand out for having a smaller carbon footprint. They will have a natural, organic look, feature designs that are simple yet appealing, and be recyclable after use.

Plastic is better than its reputation suggests

This is especially true if it is used in a responsible way, and if the packaging solutions of today get a new lease on life by becoming the raw materials of tomorrow. The cosmetics and personal care industry has long been aware of this fact. Trends are moving back toward long-lasting soaps and solid bar shampoos and conditioners, demonstrating just how environmentally aware consumers’ thinking has become. And the packaging industry needs to respond by providing the right solutions.

Our mission: sustainability

Greiner Packaging produces cupslidsbucketsbottles, tubs and closures for the personal care market. Sustainability and protecting the environment are absolutely essential to creating a future worth living for everyone on this planet. One way we support these efforts is by focusing on lightweight packaging that makes it possible to save on materials and subsequently reduce CO2 emissions during transport. Moreover, we use postconsumer recycled plastics (PCR) for these packaging solutions wherever possible and have set ourselves the goal of making 100 percent of our products recyclable, reusable, or compostable.
Specifically, this means that design for recycling and reducing material usage inform our thinking right from the start, in addition to conducting tests on the use of new, alternative materials on an ongoing basis. In our view, refillable packaging solutions also offer great potential. This approach opens up a huge opportunity to reduce plastic packaging material in the personal care segment in particular.

A success story:

Cardboard-plastic combinations

Cardboard-plastic combinations already have a successful track record in the food industry in particular. And rightly so – they significantly reduce the use of plastic and, in turn, cut down on CO2 emissions. Cardboard-plastic combinations are still a rarity in the personal care segment, but they offer significant potential. Bottles are one example, with a sleeve of recyclable cardboard lending the thin-walled plastic bottle the requisite stability. When combined, these components create a sustainable solution that provides ideal protection for the product inside. The cardboard sleeve and plastic bottle can be easily separated from one another and recycled.

Design is key

Besides the trend toward sustainable packaging, the other key factor in the personal care segment continues to be the design, which has to be combined with functionality and sustainability. To this end, we work closely with our in-house design agency, DesPro, which emphasizes the concept of Design for Recycling right from the start – without neglecting the packaging’s hand feel or visual appeal.