Personal Care & Cosmetics
Packaging for personal care products has always had to fit the bill not just in terms of practicality, but with respect to aesthetic, elegant design as well. Appearance and look are key. At the same time, trends in this area are increasingly moving in the direction of sustainable, eco-friendly packaging solutions that play a meaningful part in the fight against plastic waste. After all, looking great and protecting the environment are not mutually exclusive – quite the opposite.
The cosmetics packaging solutions of the future will be recyclable, lightweight, based on PCR plastic, and will stand out for having a smaller carbon footprint. They will have a natural, organic look, feature designs that are simple yet appealing, and be recyclable after use.
Plastic is better than its reputation suggests
Our mission: sustainability
Specifically, this means that design for recycling and reducing material usage inform our thinking right from the start, in addition to conducting tests on the use of new, alternative materials on an ongoing basis. In our view, refillable packaging solutions also offer great potential. This approach opens up a huge opportunity to reduce plastic packaging material in the personal care segment in particular.
A success story:
Design is key
Besides the trend toward sustainable packaging, the other key factor in the personal care segment continues to be the design, which has to be combined with functionality and sustainability. To this end, we work closely with our in-house design agency, DesPro, which emphasizes the concept of Design for Recycling right from the start – without neglecting the packaging’s hand feel or visual appeal.