Dogs, cats or hamsters are seen as valuable family members. They should stay healthy and fit and enjoy snacks and meals. What ends up in the bowl is mainly influenced by human preferences and nutritional trends: animal food should not harm the environment and should be produced fairly. Alternatives to the high proportion of meat in dog and cat food will also be in greater demand in the future - for the sake of animal health, but also for the sake of the ecological footprint. Nowadays, pet food is often home-made, and leftovers are processed. In order to make sure what is actually contained in the pet food, more and more consumers are demanding a clear declaration of the ingredients on the packaging.
