Reuse: using packaging multiple times
Innovative reusable packaging solutions are required to meet the needs of a global circular economy. And this approach is gaining more and more support from legislators.
We see this as an opportunity to rethink packaging.
Join the circular revolution!
When packaging is reused, it does not end up in the garbage, so the problem of disposal is no longer a factor. That is why retailers in Germany and France, for example, are already required to offer alternatives to single-use packaging for certain product groups, such as those sold at deli counters – at no extra cost.
Because this trend looks set to continue, various start-ups have developed concepts for to-go items, where customers are charged on a pay-per-fill basis, while the company takes care of cleaning and replacing the packaging. And by using smart labels – microchips that can store much more data than a conventional barcode – reuse concepts can be integrated into logistics processes with optimum results. At Greiner Packaging, we too are working on a wide variety of reuse concepts for sectors such as food service.
Ample opportunity for innovation
However, there are still challenges when it comes to reusing packaging:
- Questions around refill concepts’ hygiene and collection in the retail sector
- Logistics of reusable product systems
- Learned convenience on the part of consumers
- Robustness of the material – environmental impact only becomes positive after a certain number of use cycles
These obstacles offer ample opportunity for innovation. As we see ourselves playing an active role in the circular revolution, we are turning our attention to new packaging design ideas that make reuse concepts realistic and consumer friendly.
Talk to us
We would be happy to tell you more about the latest developments and fresh ideas in the reuse space. Get in touch with us!