From traditional ice creams through sorbets and frozen yogurt, the market for frozen confections is booming. Not least thanks to increasingly long, hot summers. A wealth of off-season promotions also ensures that ice cream is no longer a seasonal business. There’s no question about it – ice cream is and will remain on-trend. And the product range is becoming more and more diverse, having expanded to include low-calorie varieties, premium brands, and natural flavor profiles to the delight of children and adults alike.