Thermoforming, Injection Molding, Design for Recycling, Material reduction
Sustainable and attractive
01/01/2019 | 2 min read
Thomas Maibohm
Ornua / Butter
Irish pasture-fed milk is the secret to the special taste and excellent spreadability of Kerrygold Butter from the Irish dairy company Ornua. Whether spread on bread and pastries or as an ingredient in cooking and baking, this butter from the Emerald Isle enjoys great popularity in Germany – with or without sea salt.
Greiner Packaging provides packaging for the butter in two different sizes. In 2018, the tubs and lids were given a makeover. K3®-H trays are now used in combination with a new injection-molded lid with IML decoration. During the design process, particular attention was paid to the ease of opening and closing the lid. The redesigned packaging – which allows easy separation and recycling of cardboard and plastics – is the perfect expression of the Kerrygold brand, which prides itself on natural ingredients and a sustainable image. Kerrygold Butter has been available in its new packaging at German food outlets since September 2018.
Packaging facts
Capacity
250 g, 400 g
Material
PP and cardboard
Technology
Tub: Thermoforming Lid: Injection molding
Decoration
Tub: Cardboard wrap with offset printing Lid: IML label
Closure
Snap-on lid
Varieties
With and without sea salt
Greiner Packaging knows us, our needs, and our processes very well. Our goal was very clear: We wanted superior quality packaging that would meet Kerrygold’s premium standards – and this is what we achieved by working together.
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