Premium look for premium organic yogurt: K3® Inside-Out Cup
Greiner Packaging has taken the K3® cup to a new level, developing and producing the K3® Inside-Out Cup for Swiss premium organic yogurts, featuring a transparent section.
Headquartered in Estavayer-le-Lac, Switzerland, dairy product manufacturer Estavayer Lait SA (ELSA) is a subsidiary of the ELSA-MIFROMA Group owned by Swiss retail group Migros. As with other retailers, Greiner Packaging has maintained a close development partnership and business relationship with Migros for many years. In 2010, Migros launched a new brand, Migros Premium, which sells high-quality products for everyday life. This new brand offers products from the current range that enjoy exceptional popularity due to their high quality – including a premium organic yogurt.
Smart updates: natural feel and transparent section
ELSA now uses revamped packaging for the premium organic yogurt it produces, the K3® Inside-Out Cup developed by Greiner Packaging. The Inside-Out Cup comes with a simple but unique twist – the usual K3® cardboard wrap has been turned inside out. As with all K3® cups, it goes without saying that there is no shortage of decoration options, as the wrap can be printed on both sides. The K3® Inside-Out Cup makes a distinctive impression right on the store shelf due to its attractive appearance. And this visual appeal is enhanced by the inviting, see-through section, which covers the entire lower area of the cup’s body and is deliberately left unobstructed by the cardboard wrap. Thanks to this feature, shoppers can get a clear impression of the product’s quality and consistency right away at the point of sale without the packaging suffering any wear, tear, or indentation.
This smart, inside-out design that we developed provides a unique natural feel. Every K3® cardboard wrap has a rough and a smooth side, although the latter is usually on the outside. Aiming to deliver a closer-to-nature hand feel, we simply inverted the yogurt cups’ wraps – which, incidentally, are also used by other customers of ours. As a result, the cups have an even more natural overall look, their eco-friendly properties are underscored by the way they feel in the hand, and the whole package catches the eye right there on the store shelf.