Recognized in the highly competitive Food category, CUBO transforms the familiar round cup into a bold, innovative square format, a seemingly simple idea with remarkable impact.
In logistics, CUBO’s square shape is a game-changer: it maximizes pallet density, allowing significantly more units per truckload, resulting in fewer journeys, lower fuel consumption, and reduced CO₂ emissions. CUBO proves how smart design can deliver real sustainability gains without compromising functionality or aesthetics.
Retailers benefit just as much as logistics providers. CUBO’s compact height and square sides allow shelves and cooling units to be stocked more efficiently, fitting more products in the same space. The flat faces prevent cups from rolling, keeping labels consistently visible and giving brands stronger shelf presence and clearer product recognition. Consumers also notice the difference at home: the square cups fit more neatly into fridges and cupboards, using space more effectively and adding a touch of modernity to everyday use.
CUBO can be produced in PP, PET, or r-PET and offers multiple decoration options, making it suitable for a broad range of market requirements and providing brands with new opportunities to catch consumers’ eyes, differentiate their products, and highlight environmental performance.