Sustainability

Gut friendly Yogurt from Sourmilk now packaged in K3® cup from Greiner Packaging

11/18/2025 | 3 min read
Jonas Kristensson

New York-based start-up Sourmilk has chosen for their plain Greek yogurt Greiner Packaging’s K3® cup —  a cardboard-plastic cup that perfectly reflects the brand’s commitment to sustainability. With its natural paper-feel exterior and recyclability advantages, the K3® cup provides the perfect balance of functionality and eco-friendliness, allowing Sourmilk to present its healthy, probiotic-rich yogurt in packaging that feels as natural as the product inside.

From Pick-Up Points to Citywide Popularity

When two best friends from New York decided to quit their jobs and launch a yogurt brand, they weren’t just dreaming big — they were building a movement. Within just two months of founding Sourmilk, they had already sold 5,000 cups of their gut-friendly yogurt, hand-delivered by the founders themselves at designated pick-up points across the city. Today, one year later, their products are available in selected restaurants and shops throughout New York— with high ambitions to get nationwide reach in the next years. With rapid growth and big ambitions, they knew they needed a packaging partner that could keep up. That’s where Greiner Packaging and their innovative K3® cup came in.

High quality packaging for high quality Yogurt

For a product designed with health and sustainability in mind, the packaging needed to tell the same story. That’s why Sourmilk turned to Greiner Packaging’s K3® cup — an innovative polypropylene (PP) plastic cup combined with a cardboard wrap as outer layer and decoration.

The K3® cup not only reduces plastic use thanks to its extra-thin plastic walls, which are supported by the sturdy cardboard wrap, but also features Greiner’s “New-Tear-Tab” system, allowing easy separation of the cardboard and plastic for recycling. In addition, the paper-based outer layer offers a distinctive tactile “paper feel,” instantly conveying a sense of natural quality and environmental responsibility to consumers.

Offered by Sourmilk in 4.04 oz formats, the K3® offers the perfect combination of sustainability, shelf appeal, and practicality.

“Our yogurt is crafted to support the gut and packed with protein — it’s all about feeling good, inside and out. We wanted our packaging to reflect that same philosophy, and the K3® cup lets us communicate the same sense of natural quality, care, and sustainability to our customers.”

Kiki Couchman, Co-founder of Sourmilk

True to their creative spirit, the Sourmilk team also uses the inside of the cardboard wrap for hidden marketing messages, adding a playful and personal touch to every cup.

A Partnership Built for Growth

Greiner Packaging is proud to partner with the Startup — supporting them from their early start-up stage as they scale up production and expand distribution. Both companies share a strong belief in innovation, sustainability, and quality.

With Greiner Packaging’s experience and Sourmilk’s passion, this collaboration is ready to grow — delivering yogurt that not only tastes good but also does good.

“We’re excited to be part of Sourmilk’s story from the beginning. Their energy is contagious, and we’re here to support them every step of the way.”

Kai Anthony, Business Development Manager at Greiner Packaging

You also want to make your packaging unique? Contact Us!

Jonas Kristensson
Sales Director

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