When two best friends from New York decided to quit their jobs and launch a yogurt brand, they weren’t just dreaming big — they were building a movement. Within just two months of founding Sourmilk, they had already sold 5,000 cups of their gut-friendly yogurt, hand-delivered by the founders themselves at designated pick-up points across the city. Today, one year later, their products are available in selected restaurants and shops throughout New York— with high ambitions to get nationwide reach in the next years. With rapid growth and big ambitions, they knew they needed a packaging partner that could keep up. That’s where Greiner Packaging and their innovative K3® cup came in.