Dairy packaging that stands out

Building on the increased health awareness of consumers, many current product innovations contain added protein or emphasize the protein content of the product. Today, there are milk drinks with extra protein, protein quark, oatmeal with added protein, protein bread, and even desserts like pudding with increased protein content. Protein is an important building block for cells and tissues, and it is also known to be a good satiator – ideal for people who want to lose weight. However, many people often have little time to cook fresh every day, so they turn to already "ready-made" foods.

In addition to foods with high protein content, products with probiotic additives or increased calcium, potassium, magnesium, or vitamin D content are also booming. Functional ingredients – for example, in classic dairy products or snacks – can fulfill this desire.

Ethno-food, i.e., specially seasoned or enriched with special ingredients foods and dishes, is also considered a growth market: travel and vacation stays contribute to the fact that consumers do not want to miss the special taste of distant countries even in their home country. While some products are adapted to the taste of the respective market – keyword spiciness – authentic original products also appeal to people from the respective country of origin. Dairy products, especially mixed drinks, also play a role in this category: examples are the drinking yogurt Ayran or the Indian yogurt drink Lassi.

Soy yogurt, coconut desserts, or drinks made from oats or almonds are not classic dairy products. Nevertheless, vegan alternatives to traditional dairy products have been increasingly in demand in recent years. The reasons are clear: consumers are paying more attention to their health and see alternative products to yogurt, butter, and cheese as an easy way to avoid animal products. They thus avoid possible animal suffering and want to contribute to sustainable environmental protection with a conscious choice of their purchases.