Back | 10/31/2018

Signing of the “New Plastics Economy Global Commitment” of the Ellen MacArthur Foundation

We are happy to share with you that Greiner Packaging signed the “New Plastics Economy Global Commitment” of the Ellen MacArthur Foundation on October 29, 2018. This makes us one of the first packaging companies worldwide that has pledged to maintain a circular economy in order to protect the environment. The voluntary commitment, which is being implemented in collaboration with the United Nations Environment Programme, aims to devise a global response to the most pressing questions concerning the problem of plastics. This will ensure that action is taken to counteract plastic waste from the very start. Thus far, the initiative has brought together 275 key players from around the world who are involved in different parts of the value-added chain. Signatories include filling operations, FMCG brands, but also packaging companies and recycling enterprises. Companies and governments are entering into binding commitments with the goal of establishing a circular economy for plastics, while other institutions and non-governmental organizations are encouraging these efforts. This commitment is intended to serve as a model project; its signatories will lead as an example and provide inspiration to others.

Greiner Packaging is focusing on the following objectives in particular:

  • We will take measures to eliminate problematic or unnecessary plastic packaging by 2025.
  • We will aim to make 100% of our plastic packaging 100% recyclable, reusable, or compostable by 2025.
  •  We will set an ambitious recycled material goal for plastics packaging which is to be achieved by 2025. We will aim to utilize recycled material as a considerable portion of the materials we process by 2025.

The minimum obligations of the commitment will be examined every 18 to 24 months and will also be made more stringent where necessary. This will ensure that the signatories of the commitment will also play a leading role in these efforts in the future.

Environmental protection and sustainability are becoming increasingly important for many consumers. We can guarantee our customers, that we are familiar with the latest solutions and technologies, capable of tapping into trends, and that we acknowledge and promote new guidelines accordingly. We have stood for innovative and pioneering packaging for decades – and we continue to work toward this each and every day.

Please get in touch with us if you have any questions regarding this topic or would like to discuss details with us in person. Newly developed packaging that takes the above aspects into account is already being implemented.


Please continue reading for initial responses to frequently asked questions.

What is the Ellen MacArthur Foundation?
The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to a circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision makers across businesses, governments, and academia. The organization’s work focuses on five interlinking areas: insight and analysis, education and training, business and government, systemic initiatives, and communication.

What makes a global circular economy so important?
The global circular economy is a topic of essential significance: According to research, it is estimated that more than 8.3 billion tons of plastic have been produced since the early 1950s, around 60% of which is found in landfills or the environment. Eight million metric tons of plastic end up in the ocean each year. Plastic packaging cannot be considered solely responsible for global environmental pollution. At the same time, it is a main field of application for plastic given that around one-third of plastics worldwide go directly into packaging solutions. For this reason, it is important to us that we keep plastics out of the natural world and in the circular economy as a recyclable material for as long as possible.

What does the collaboration between Greiner Packaging and the Ellen MacArthur Foundation entail?
Greiner Packaging has already been part of the Ellen MacArthur Foundation for three years. The organization’s efforts center on the transition from a linear economic model to a circular economy. A range of related projects focuses on topics such as PC r-PO, PC r-PET, and design possibilities that drive a circular economy. One of the projects (CPO) on which Greiner is working intensively in cooperation with the foundation focuses on polyolefin: Given that approximately 50 percent of all plastic packaging ends up in household garbage, the partners are seeking technologies that can be used to reclaim recycled materials from polyolefin waste in the garbage. The aim is to procure these in such a way that non-food packaging can be manufactured from them again.