Each individual product stands in direct competition with all the others available on the shelves. Packaging plays a key role – it is responsible for as much as two thirds of all purchase decisions. The more striking and distinctive a product is from the rest, the greater are its chances of success.

Fully dedicated to uniqueness
A distinctive, attractive design makes the difference at Point of Sale. Uniqueness is the bottom line. Here, Greiner Packaging International reflects its particular strengths. The company creates the “unique packaging proposition” for its customers. With creative ideas and solutions in terms of design, function, material and decoration.

UPP could also be defined as USP for packaging - the unique selling proposition that is achieved, if you rely on packaging from Greiner Packaging International.