Creative Capitalism

- The nature of work is changing
Humble work is being shifted. It is done by machines or in poor countries. The consequence: “Soft skills” such as cooperative abilities, emotional intelligence and trust are increasingly in demand. - The value chains are breaking
Consumers are bypassing shops and buying online. They are even interfering with production (“on demand”) to a certain extent. - Value-added activities of change
Innovation is no longer undertaken for the company‘s sake alone. For innovations, the customers with their (individual) needs are taking center stage. - Greenomics and ethical consumption
The ecological thought is gaining influence. Issues about CO2 and energy are becoming the central motif of economic actions. - Upgrading of “humble work”
Consumers are shifting the importance of their purchasing power from products to qualified service. Consequences: Introduction of minimum wages, better reimbursement of major services and advanced development of the education system. - Individual talents are the center of a new world of education
The economic and cultural system is adapting to human talent structures. The focus of a creative economy’s productivity is no longer the factory, but the education sector. - Organization of networks
Companies of the future are productive networks. They cope best with instabilities and discontinuities and outshine cumbersome and expensive hierarchies.























































