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Creative Capitalism

  • The nature of work is changing
    Humble work is being shifted. It is done by machines or in poor countries. The consequence: “Soft skills” such as cooperative abilities, emotional intelligence and trust are increasingly in demand.

  • The value chains are breaking
    Consumers are bypassing shops and buying online. They are even interfering with production (“on demand”) to a certain extent.

  • Value-added activities of change
    Innovation is no longer undertaken for the company‘s sake alone. For innovations, the customers with their (individual) needs are taking center stage.

  • Greenomics and ethical consumption
    The ecological thought is gaining influence. Issues about CO2 and energy are becoming the central motif of economic actions.

  • Upgrading of “humble work”
    Consumers are shifting the importance of their purchasing power from products to qualified service. Consequences: Introduction of minimum wages, better reimbursement of major services and advanced development of the education system.

  • Individual talents are the center of a new world of education
    The economic and cultural system is adapting to human talent structures. The focus of a creative economy’s productivity is no longer the factory, but the education sector.

  • Organization of networks
    Companies of the future are productive networks. They cope best with instabilities and discontinuities and outshine cumbersome and expensive hierarchies.

 

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