Joint Venture in Russia: Greiner Packaging steadily forges ahead with expansion
Kremsmünster, May 2017. Greiner Packaging is establishing a joint venture with the Russian plastic packaging manufacturer Plastic System, which serves the market under the Souzpromplast brand. The new company is being established under the name Greiner Packaging System, with Greiner Packaging holding the majority of the shares.
After the Turkey expansion in 2015 and the establishment of a joint venture in India in 2016, Greiner Packaging is continuing its internationalization strategy this year as well. “Our goal is to grow outside of Europe as well in the future, in order to be better able to respond to international customer needs,” says Axel Kühner, Chairman of the Greiner Group.
A step towards growth through synergy effects
Greiner Packaging has already been successfully represented in the Russian market with a site in Vladimir since 2005, with the key technologies so far being thermoforming in conjunction with the K3® cardboard-plastic-combination. The goal of the joint venture now is to reinforce activities in Russia and to drive the market through new innovations. The offerings for the Russian market can be expanded through the second site. In particular, the competence in the IML and direct printing sector will be strengthened and the product portfolio expanded to larger packaging units. Synergies with the existing plant will be exploited and new options developed.
“This partnership in Russia is further validation that our international path is a successful approach. The Russian market offers great potential and, together with our experienced partners, we expect a significant growth spurt. The joint venture will allow us to expand our product portfolio and strengthen our market position as well,” stresses Manfred Stanek, division head of Greiner Packaging International.
The formal closing of the joint venture was in March, with both partners currently working on the implementation of the agreed-upon integration measures.
About Plastic System
The Plastic System company, which serves its customers under the Souzpromplast brand, is headquartered in Noginsk, about 40 kilometers east of Moscow. It is one of the leading suppliers of plastic packaging on the Russian market and supplies multinational customers, among them Henkel, Heinz or Meffert, in accordance with modern European standards. The portfolio of the ISO 9001:2008 certified company includes packaging for the food and non-food sector and it is a key player in the industry, primarily in the field of buckets for paints and chemicals.
Text and photo:
The text file as well as high-resolution photos can be downloaded from:
Copyright-free photos, photo credit: Greiner Packaging International