The first Rauch Drink in a Cup

Greiner Packaging packs Happy Day smoothies in sleeved k2 cups.

With the two fruity flavours raspberry/peach and mango/passion fruit, Rauch has upgraded the range of products offered on the smoothie market since autumn 2007. In doing so, Austria’s leading
producer of fruit juice and tea drinks is taking a new route: For the first time in company history, a drink is packed in a cup – by Greiner Packaging. Speedy implementation The thermoformed and sleeved smoothie cup is made from of the plastics material PP-EVOH-PP. It holds 200 grams and is closed with a clip-on lid of pre-printed foil. Robert Obermayr, Market-Product Manager for k2 products, reports: “Realising this packaging project was made particularly challenging by the tight time schedule given. In making a combined effort, we managed to create a new cup size in the shortest possible time.”

Organic yoghurt including household tips

Novandie employs the inside of the cardboard sleeve for practical household tips.

Novandie, one of France’s largest dairies, launched a new organic yoghurt range on the market late in the summer of 2007. Three fruity flavours are now being offered under the brand Mamie Nova: peach, strawberry and raspberry/bilberry. All fruits are grown using organic farming techniques. Fruity outside – helpful inside 400 grams of the healthy organic yoghurt can be filled in the package – a k3 up made by Greiner Packaging. The PP cup is transparent. Images of fresh fruits are printed on the outside of the cardboard sleeve, which enhances the healthy product concept. On the inside of the cardboard wrap, there are helpful tips for the household. Here, yoghurt gourmets learn how lemon can be used to remove stains from textiles.

Branding in the area of pure cultures guarantees the success of the ELSA export line. The Swiss Excellence product line is not just visually attractive, it also provides the consumer with optimum culinary pleasure - as a milk drink in 4 different flavours or as a creamy premium yoghurt.

ELSA client makes the choice easier for the consumer. Four types in two tastes of figure-friendly yoghurt in the Quattro Pack provide diversity in healthy eating.