Azul, Cabra, Semi Curado and Camembert are the names of four new cheese spreads made by Quesería Lafuente which are tickling the Spanish gourmet’s palate. The first phase of the new cheese product’s presence on the market was highly successful. The stylishly decorated cups are made by Greiner Packaging using plastic-cardboard combinations. The cups are a decisive factor towards the success of the product and provide the unique packaging proposition.

Kremsmünster, 12th September 2005. – High-level quality of packaging and contents are good prerequisites to successful marketing. This thesis is confirmed by the Spanish Quesería Lafuente with its new cheese spread.  As far as its packaging is concerned, the company relies on the innovative force from Austria: The cheese is filled in k3 cups by Greiner Packaging.

Visual characteristics attract connoisseurs
Cheese spread by Quesería Lafuente is a product for food-lovers and connoisseurs. This philosophy is expressed already by the visual characteristics of packaging: The cup is truly worth seeing. The lid is made of foil, pre-printed using gravure printing with copper plates and shines with utmost brilliance. Its attractive appearance is continuously maintained on the printed cardboard wrap, which is UV-lacquered.

Simply functional
The cheese spread packaging fulfils high functional requirements: The Spanish gourmet product is safely closed with a tamper-evident closure, thus providing the maximum cleanliness and hygiene. The clip-on lid is made of PS and allows for re-closure of the PP cup, which holds 125g. The contents retain their full taste to the very last spoon-full.

Continued
Since May 2005, the four varieties of cheese spread, Azul, Cabra, Semi Curado and Camembert have been available on the Spanish market. Quesería Lafuente is going to enlarge the up-and-coming assortment of cheese spreads with a fifth flavour in the near future.

Corporate data
Greiner Packaging is one of the leading companies in the European packaging industry. In 2004, the company achieved annual sales of EUR 202.8 million or 26.75 percent of the total Greiner Group sales. Greiner Packaging employs a workforce of 1,972 employees at seventeen production sites throughout Europe.