Fresh cheese spread requires suitable packaging. Greiner Packaging has met this challenge for OSM Piatnica (Poland) in the form of an eye-catching milk pot. Thus, the Austrian enterprise underscores its competence for innovative packaging made of plastics and plastics combinations.

Kremsmünster, 15th June 2005. – From mid June, an extraordinary pot will be the new eye-catcher on the dairy product shelves in Polish supermarkets. OSM Piatnica has decided to launch this new kind of cheese spread packaging. The concept was brought to life by Greiner Packaging.

Eye-catching exterior
The specific shape of a milk pot – combined with an illustration of milk fresh from the farmer – symbolises the naturalness of its contents. Greiner Packaging produces the new pot using the IML (In-Mould Labelling) injection technology. With this method, printed labels are inserted into an injection mould and during the production process adhered to the cup. This decoration technology allows the utilisation of the maximum pot surface available for labelling. Further benefits are the highest possible colour fastness, the high-end visual appearance and various surface structures.

New cheese spread
An aluminium seal and a printed cardboard lid are used to safely close the PP pot. So, the packaging innovation is reclosable every time some of the contents are consumed. The wrapping is as new as its contents: 150 grams of cheese spread “Natural”, whipped using nitrogen. OSM Piatnica is planning to fill two more cheese spread flavours in the IML pot.

Corporate data
Greiner Packaging is one of the leading companies in the European packaging industry. In 2004, the company achieved annual sales of EUR 202.8 million or 26.75 percent of the total Greiner Group sales. Greiner Packaging employs a workforce of 1,972 employees at seventeen production sites throughout Europe.