“Lotte activus” is a strawberry flavoured yoghurt drink, marketed by the Estonian dairy AS MAAG Piimatööstus in the Baltic States. Greiner Packaging brings the functional and stylish packaging of the new product to life. To excite the core target group – children and infants – the popular cartoon character “Lotte” becomes the packaging testimonial.

Kremsmünster, July 2010. – The cartoon character “Lotte” is a lively female puppy who lives with her family in a small village by the sea. In Estonia, “Lotte” enjoys widespread popularity. Since the film “Lotte in the village of inventors” broke all visitor records to cinemas in her home country, “Lotte” is regarded as a promising new discovery on the European cartoon film scene.

“Lotte” as a testimonial
Due to her great popularity, “Lotte” was the first choice as a testimonial to the new probiotic yoghurt drink “Lotte activus”. The likeable female puppy with the shock of red hair can be seen together with her playfellows Kats, Pets and Ats, spreading good humour on the packaging. The funny quartet is printed on the two small bottles as well as in a large format on the additional cardboard packaging.

Eye-catching and handy in double-pack
Greiner Packaging is responsible for the packaging of “Lotte activus”. The strawberry flavoured drink is filled in small PP bottles, holding 100 millilitres. Their shape and size are particularly tailored to the needs of the main target group – infants and children. An aluminium seal is used as a safe closure, and decoration is made with sleeving. The two small bottles are connected using additional cardboard packaging.

The producer: AS MAAG Piimatööstus
The dairy company AS MAAG Piimatööstus, a daughter company of the AS MAAG Group, has the most comprehensive product portfolio in Estonia. Apart from dairy products, it produces ice-cream, cheese and cheese curd. The parent company (AS MAAG Group) deals with marketing, warehousing and distribution of food in the Baltic States. In 2009, it achieved annual sales of 1,581 million Estonian crowns.

Corporate Data
Greiner Packaging International is one of the leading companies in the European packaging industry. In 2009, the company achieved annual sales of EUR 357 million or 35 per cent of the total Greiner Group sales. Greiner Packaging International employs a workforce of 2.878 employees at 28 production sites in Europe.