For many years, the multinational Danone Group, a beverage and food producer, has been relying on its cooperation with the European player Greiner Packaging. During the last few months, customised packaging solutions were developed for different kinds of yoghurt products. Among the highlights are the k1 cup ranges for Italian fruit yoghurts and for Danone Activia, as well as an extra large k3 cup for the German market.

Kremsmünster, July 2008. – Every day, almost 70 million people worldwide enjoy Danone products. Accordingly, the beverage and food concern, which was established in Barcelona in 1919, has a suitably wide range of products on offer.

Extra large for Germany
Marketing experts know: Every market has its own rules and needs. This is especially true for dairy products. With its innovative yoghurt brand Danone Activia, Danone addresses in particular the target group of digestion-conscious gourmets. A k3 cup which holds 460 grams was developed in accordance with the demands of the German markets. It contains the new Danone Activia extra large and is decorated with a special cardboard sleeve.

 
Top print quality for the Czech Republic and Italy
With a special 8-colour printing technology, Greiner Packaging gives k1 cups for Danone Activia in the Czech Republic an extremely good look. Besides, the subject of decoration plays a key role on the Italian yoghurt market, too. Creamily fresh fruit yoghurts of different flavours are offered by Danone Italy in cups holding 115 and 125 grams. The white and transparent plastic cups unite maximum profitability with an excellent visual effect.

Strong partners: Global concern and European player
With its network of production locations spread all over Europe, Greiner Packaging is an ideal partner for the Danone Group which is active in the whole world. Efficient communication between 21 production locations and four distribution sites in all relevant parts of Europe enable the transfer of know-how and technology. Hence, the strong European network provides for short transport routes, fast delivery times and a high degree of proximity to the customer.

Corporate Data
Greiner Packaging is one of the leading companies in the European packaging industry. In 2007, the company achieved annual sales of EUR 351.7 million or 32 percent of the total Greiner Group sales. Greiner Packaging employs a workforce of 2,869 employees at 21 production sites throughout Europe.