The combination of delicious contents and attractive, functional packaging is enjoying enormous success in France these days. Danone recently launched its new yoghurt drink, Velouté Fruix XL, in a practical double-pack with additional utility: Two k3 cups made by Greiner Packaging are held together with a cardboard cover packaging to form a single unit. The integrated straw allows for immediate drinking pleasure.

Kremsmünster, June 2006. – The market launch in April 2006 was more than just successful: Danone Velouté Fruix XL enjoys great popularity in France.

Premium packaging for premium contents
For Danone, Greiner Packaging was the obvious choice for the creation and manufacture of the packaging for the new yoghurt drink. The contents are filled in a k3 cup which holds 180 millilitres and convinces through its elegant look. The silhouette of the cup and the special print communicate high quality.

Additional decoration
Thanks to the cardboard cover packaging,  the product’s presentation on the supermarket shelves is very eye-catching. In addition to an extra decorative area, it offers the advantage of combining the two cups to form a single piece of merchandise.

The enlarged decorative area on the half-round centre piece underscores the product’s message. The integrated straw allows for instant drinking pleasure.

Velvety soft family product
Both packaging and contents fulfil premium demands. Danone Velouté Fruix XL is a classical family product which appeals to a wide target group. It is available in five flavours: strawberry, raspberry, peach, coconut and vanilla. An intensive fruity taste, pleasant sweetness, a velvety soft consistency and healthy ingredients raise the indulgence of the new yoghurt drink to an extraordinarily high level. The integrated straw makes Danone Velouté Fruix XL a high-convenience product on French supermarket shelves.

Corporate data
Greiner Packaging is one of the leading companies in the European packaging industry. In 2005, the company achieved annual sales of EUR 228 million or 28.7 percent of the total Greiner Group sales. Greiner Packaging employs a workforce of 2,176 employees at 22 production sites throughout Europe