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Mozart excellently packaged Greiner Packaging packages Mozartkugel, Mozarttaler Three “Mozart products” have been newly packaged by Greiner Packaging to commemorate the current Mozart anniversary year. Peter Akermann, Market Product Manager for k3 products, explains: “Both the confectionary and the dessert yoghurt are of matchless quality. We are doing everything to underscore the superiority of these products with their packaging. Premium packaging such as the eight-cornered k3 can and the k3 cup are ideally suitable for this”.
Kremsmünster, XX April 2006. – The 250th birthday of Wolfgang Amadeus Mozart has turned into an all-year event. Greiner Packaging is contributing to the Mozart Year 2006 with two sorts of premium packaging.
Eight-cornered k3 can replaces carton
Until recently, Mozarttaler and Mozartkugel by Salzburger Schokolade were placed in cardboard packaging. Now they are being packaged in highly transparent eight-cornered PS cans. The injection-moulded cans are produced inline – can and lid decoration are made using a fully automatic manufacturing process. Attractive, stable, reclosable
Greiner Packaging supplies the completely decorated k3 cans. The package’s transparent look clearly raises its attractiveness at POS. The contents – 18 Mozartkugel or 15 Mozarttaler – can be viewed by the buyer, increasing the incentive to buy. The new packaging has added advantages: it is reclosable and it is more stable than cardboard. k3 cup combines information and pleasure
Another “Mozart product” fills a k3 cup from Greiner Packaging. The dessert yoghurt produced by Alpenmilch Salzburg is a tempting combination of nougat, marzipan and chocolate. The packaging communicates the product’s image and relies on prompt product recognition. The classical Mozart motif conveys familiarity through its design. In addition, the packaging fulfils basic communicative tasks. The inside of the cardboard sleeve is printed and provides information about the programme highlights on offer throughout the Mozart Year in Salzburg. Corporate data
Greiner Packaging is one of the leading companies in the European packaging industry. In 2004, the company achieved annual sales of EUR 202.8 million or 26.75 percent of the total Greiner Group sales. Greiner Packaging employs a workforce of 1,972 employees at seventeen production sites throughout Europe. |
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April 2006  |
